Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

India’s leading OOH media owning firm Times OOH has taken up the Associate Sponsorship of the upcoming 2^nd edition of the South India Talks OOH conference that will be organised in the city of Chennai at Grand GRT Convention Centre on February 2, 2024.

The one-day conference, having as its main theme ‘The OOH Growth Accelerator’,  will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Speaking about Times OOH’s brand association with the 2^nd South India Talks OOH conference, Shekhar Narayanaswami, President, Times Innovative Media Limited told Media4Growth: "Times OOH has bolstered its media portfolio with yet another significant addition — the acquisition of advertising rights at Chennai Airport. Chennai Airport, as the 5^th busiest airport in the country, holds a prominent position in the airport advertising landscape. Further, since Times OOH already has the rights for Trichy and Coimbatore Airports, the recent acquisition of Chennai would help us address 95% of Tamil Nadu’s air traffic passengers. Times OOH has for the past 17 years built and shaped the modern airport advertising industry. It has elevated airport's significance for brands with its unique and iconic media formats, a first-of-its-kind initiative in Indian airports. We, at Times OOH, are enthusiastic to position Chennai Airport as a preferred advertising destination for marketers where brands can target and engage with global audiences using cutting-edge media assets and future-ready technologies.

“We are delighted to partner with South India Talks OOH for this conference as it provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges."