The Body Shop onboards Shraddha Kapoor as new brand face
By M4G Bureau - September 10, 2019
The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding
The Body Shop, the Global Iconic & Ethical Beauty Brand introduced Bollywood's millennial icon Shraddha Kapoor as its new face in India. Known for her wide-ranging film choices, all round talent, strong support of environmental causes and animal rights, the Bollywood actress has embarked on this new journey with The Body Shop India as its new Brand Ambassador.
Shraddha Kapoor gracefully represents The Body Shop's values of natural, ethical and sustainable beauty, while bringing to life the brand belief that beauty is an active outward expression of everything you like about yourself. A keen and ardent champion for the environment, Shraddha's strong support of the Save Aarey Forest campaign has inspired many young fans, women and girls to raise their voices for this cause. Her active advocacy of environmental and social causes makes Shraddha Kapoor a perfect fit for The Body Shop India.
At the announcement event, The Body Shop also unveiled another milestone in its global journey - the Launch of a Television Commercial in India. This is The Body Shop's first ever Television Commercial in the history of the brand's existence, worldwide, demonstrating the brands commitment to reaching across to consumers across the length and breadth of India. And to further enhance the communication, the TVC will be supported with other advertising promotions including outdoor branding in the later stage of the marketing.
At the launch, Shriti Malhotra, CEO, The Body Shop India said, “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India's Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop's values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”
“An elated Shraddha Kapoor, Brand Ambassador, The Body Shop India commented, “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out.”
She added, “I am also very excited for the new The Body Shop TVC. It resonates and echoes The Body Shop values with a meaningful message and I am thrilled to be a part of this milestone in the brand's history.”
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