‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

Hindware makes fitting brand statements at T2, Mumbai airport

In Campaigns By M4G Bureau - December 06, 2022

The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.

Renault India drives in 3D anamorphic experience for Kiger

In Digital OOH By M4G Bureau - October 18, 2022

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

Hindware rides high on thoughtful OOH campaign

In Campaigns By Bhawana Anand - February 24, 2021

The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement

Jyoti Malhotra appointed MD of Volvo Car India

In OOH News By M4G Bureau - February 15, 2021

Malhotra will be the first Indian to head the company in India

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning

Charu Malhotra joins Hindware as VP Marketing

In OOH News By M4G Bureau - June 30, 2020

Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Pratap Bose bids adieu to The Social Street

In OOH News By Bhawana Anand - May 08, 2020

Mandeep Malhotra will continue to helm the agency, Pratap maintains his stake in the business