S&O Investments and CabAD launch Transroute Media
By Bhawana Anand - August 14, 2019
The new venture, to go live from 15th August, will offer LED advertising solution on cabs
S&O Investments, and CabAD partner to launch a new venture called Transroute Media Pvt LTD, offering a new format i.e. on Full HD LED display on the rear windshield of cabs. The new format will be playing the brand communication for 24 hours and giving the brand the right mileage by reaching out to moving customers on a specific time or specific location.
The company will have the exclusive rights to sell this new media to brands. In the first phase, the media will go live from 15th August 2019 across Uber cabs in Mumbai and Delhi provide a new advertising platform for advertisers to tap the masses in transit.
CabAD is an innovation driven company founded in 2018 with a team of creative individuals who strive to build a cutting edge technology. CabAd services PVT LTD has an exclusive agreement with Uber India and many more service providers which will take off soon.
S&O Investments, a renowned name in the media space, have been pioneers in selling mall media and partnering with all the leading malls across the country.
“Transroute Media is a golden blend of technology and business cognizance to disrupt Outdoor media to provide contextual and affordable advertising avenues with high OTS. We had done extensive study of the medium across the globe and found that it is a very cost effective medium in comparison to the reach and frequency. OTS is also very high due to the placement of the medium and heavy vehicular traffic on roads across India now a days,” shares Onkar Vaidya, Director of Transroute Media.
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