Thursday, June 04, 2020

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Digital OOH

Digital license plate -  next DOOH frontier
Digital license plate - next DOOH frontier

By VJ Media Bureau - January 13, 2017

The smart license plate would be an IoT platform

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

Now, patents for DOOH advertising
Now, patents for DOOH advertising

By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea

DOOH campaign spurs Singapore's fight against diabetes
DOOH campaign spurs Singapore's fight against diabetes

By VJ Media Bureau - January 05, 2017

Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits

UK's Bidstack -  eBay of DOOH
UK's Bidstack - eBay of DOOH

By VJ Media Bureau - December 28, 2016

Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.

Quividi DOOH analytics powers contextual advertising
Quividi DOOH analytics powers contextual advertising

By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Clear Channel reinforces its commitment to smart cities
Clear Channel reinforces its commitment to smart cities

By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Creativity, innovation are key to OOH growth
Creativity, innovation are key to OOH growth

By VJ Media Bureau - December 19, 2016

Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.

DOOH is here to stay and grow: research report
DOOH is here to stay and grow: research report

By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

UK's Ocean unveils Piccadilly Lights Transformation
UK's Ocean unveils Piccadilly Lights Transformation

By VJ Media Bureau - December 12, 2016

Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.

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