One giant screen to replace London's Piccadilly Circus billboards
By VJ Media Bureau - October 17, 2016
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.
UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'
By VJ Media Bureau - October 04, 2016
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays
BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH
By Nabamita Chatterjee - September 12, 2016
APN Outdoor will display vibrant Instagram content from the festival\'s Instagram account on their Elite Screen in Lilyfield.
DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016
By Nabamita Chatterjee - August 16, 2016
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
The Yak is Back in QMS' latest Digital OOH Campaign
By Nabamita Chatterjee - June 27, 2016
This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.
Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER
By Satarupa Chakraborty - June 21, 2016
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
By Nabamita Chatterjee - April 04, 2016
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the Â£1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight
A Report From the Future By: Stephen Freitas
By http://oaaathoughtleadership.com - January 25, 2016
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.