Digital OOH
KPMG India, Infomo in tie-up to tap digital advertisers
By M4G Bureau - February 12, 2021
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads
Signkick and LiveDOOH merge to offer common media owner platform
By M4G Bureau - February 11, 2021
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
Walmart launches display self-serve platform
By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
The Primers: Headlining UK’s large format DOOH scale, impact
By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
UK more receptive to OOH during lockdown
By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square
By M4G Bureau - February 05, 2021
In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances
Piccadilly Lights pays tribute to Captain Sir Tom Moore
By M4G Bureau - February 04, 2021
The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
Mega LED screen promises infinite opportunities to brands
By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
‘Combine OOH, mobile to drive engagement, relevancy, reach’
By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
