Saturday, January 19, 2019

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Shradha Mishra

Enabling policies must for DOOH growth – Kan Universal
Enabling policies must for DOOH growth – Kan Universal

By Shradha Mishra - January 14, 2019

Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products

Pacific Digital expands footprints in Tier 1, 2 cities
Pacific Digital expands footprints in Tier 1, 2 cities

By Shradha Mishra - January 10, 2019

The digital printing major has set up solvent printing machines in different cities in tie-up with local partners

Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy
Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

Laqshya Media Group ties up with Comkeys to bring Mediakeys to India
Laqshya Media Group ties up with Comkeys to bring Mediakeys to India

By Shradha Mishra - November 15, 2018

The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets

Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign
Ranveer Singh champions Kotak Mahindra #IndiaInvited campaign

By Shradha Mishra - November 14, 2018

Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his wedding card

Tanishq’s ‘Utsava’ shining bright on OOH
Tanishq’s ‘Utsava’ shining bright on OOH

By Shradha Mishra - November 06, 2018

OMI has executed the campaign in 48 cities

‘OOH advertising is a good catalyst for product promotion’
‘OOH advertising is a good catalyst for product promotion’

By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities

EverGlow sees strong business prospects in OOH space
EverGlow sees strong business prospects in OOH space

By Shradha Mishra - October 22, 2018

In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up

Festive spirit lights up Mumbai mall media
Festive spirit lights up Mumbai mall media

By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

Festive season renders a new dash of colours to Mumbai OOH
Festive season renders a new dash of colours to Mumbai OOH

By Shradha Mishra - October 05, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

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