Harpic goes outdoor to propel the hygiene drive

By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

By Satarupa Chakraborty - February 23, 2017

The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience

Railways to come up with 17 new media packages soon

By Satarupa Chakraborty - February 15, 2017

Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March

Saloni Mustard criss-crosses West Bengal with bus branding

By Satarupa Chakraborty - February 15, 2017

Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes

Fanta leaves an orange splash on Chennai Metro

By Satarupa Chakraborty - February 14, 2017

The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.

New India Assurance boards DMRC Line II

By Satarupa Chakraborty - February 13, 2017

The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign

Central calls out to brands to leverage its mall space & assets

By Satarupa Chakraborty - February 10, 2017

Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently

UTI MF goes outdoor with tax saving solutions

By Satarupa Chakraborty - February 06, 2017

The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites

Tata Hexa hits the streets in top gear with captivating innovations

By Satarupa Chakraborty - February 03, 2017

Platinum Outdoor planned and executed the 2-phase launch campaign for Tata Hexa across 22 cities that included highly disruptive innovations

Ola turns the spotlight on star drivers

By Satarupa Chakraborty - February 02, 2017

Ecosys OOH has planned and executed the 6-city innovative campaign

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Gionee boards 10 Go Air aircraft with eye-catching overhead branding

By Satarupa Chakraborty - January 31, 2017

Leading OOH firm Atin OOH has executed this campaign that will run for 2 months

Jaipur railway station to be part of RDN soon

By Satarupa Chakraborty - January 31, 2017

As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network

Zee Cinema' enthralls OOH audience with Bar Bar Dekho's'Kala Chashma'

By Satarupa Chakraborty - January 31, 2017

Active Media Innovations crafted the highly innovative OOH campaign and activations

Central showcases its experiential retail through OOH prism

By Satarupa Chakraborty - January 25, 2017

Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.