Smartphone brand Gionee has taken up in-flight advertising of its ‘S6s with Selfie Flash’ offering, having established its brand presence on other OOH formats across markets, apart from conducting brand activation programmes at malls, cineplexes, big events, etc. The smartphone brand has boarded ten Go Air aircraft with branding of the overhead bins. Leading OOH firm Atin OOH has executed this campaign.
 
The branding space on the overhead bins is the largest and extensive advertising space that is available on a passenger aircraft. Branding on these bins gives nearly a 360 degree view to a captive audience – all the way from the front row to the very end of the cabin space.

The campaign creative is the same as the one used on the brand’s other OOH campaigns – featuring the image of Alia Bhatt using the Gionee 6s with Selfie Flash smartphone. The campaign has been executed for a 2-month period. Inflight announcements complementing the branding are also being made on the flights as they approach landing.