Smartphone brands take vantage positions at Bengaluru airport

Kempegowda International Airport (KIA), Bengaluru, which sees an annual footfall of more than 22 million travelers, has become a key advertising destination for smartphone brands that seek to reach out to the high flyers. Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at KIA, on JCDecaux India airport media.

Studies have shown that air travelers have a receptive mind towards advertisements and they are interested in noticing promotions. JCDecaux’s digital and non-digital formats are strategically distributed inside and outside the airport and attract a lot of attention. Pertinent to note that KIA, Bengaluru has also been awarded the Best Airport in Central Asia 2017 by SKYTRAX.

Commenting on this advertising trend, Olivier Heroguelle, Managing Director, JCDecaux India, said: “Advertisement on JCDecaux OOH Media leaves an impression that lasts. Superior and sophisticated digital and non-digital media at the Bengaluru airport lead to impactful communication. We are extremely happy to be associated with the evolving smartphone industry and to support them in attaining repetition and brand recall through our well-defined formats at the airport.”