Moving Walls & TPS Engage announce Global DOOH Partnership

By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Crayons bags Punjab Tourism media account

By M4G Bureau - July 14, 2020

Brijesh Kashab has been appointed to handle the account from Chandigarh branch

Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center

By M4G Bureau - July 14, 2020

The versatile printer offers quality finishing and creates less waste and faster output

JCDecaux develops natural cooling bus shelter to improve urban life

By M4G Bureau - July 13, 2020

The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

Key leadership movement spotted

By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Kinetic Worldwide launches new proprietary tool ‘IOM’

By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

Raj Ad Zone installs Arrow Digital's EFI H1625

By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

Creative Designer wins first ever OOH media tender in Chandigarh

By M4G Bureau - July 10, 2020

The Chandigarh Municipal Corporation has given rights to install 12 sites for five years

Philips PDS launches reward program for installation partners to restart business operations

By M4G Bureau - July 09, 2020

The ‘InSync’ program series provide exclusive product deals, finance packages and sales incentives

PepsiCo’s Deepika Warrier joins Diageo as CMO

By M4G Bureau - July 08, 2020

Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing

Wavemaker India bags media mandate for Sun Pharma

By M4G Bureau - July 07, 2020

Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company

Imagicaa offers a day out to health workers as gratitude

By M4G Bureau - July 07, 2020

The theme park invites the health workers for a tour of the park in a month-long initiative