Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

BMEG reinforces OOH, Events & Experiential business division with key additions to team

By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

OAAA President & CEO Anna Bager & Asiaray Media Group Chairman of Board & CEO Vincent Lam to address WOO Global Congress in Hong Kong

By M4G Bureau - April 30, 2024

Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China

PATTISON modernises its OOH tech stack with Broadsign

By M4G Bureau - April 28, 2024

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

2nd Gujarat Talks OOH Conference inaugurated, knowledge sessions underway

By M4G Bureau - April 23, 2024

Key figures from industry initiate the event, paving the way for discussions on the state's outdoor advertising progress.

Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

WOO President Tom Goddard extends leadership role

By M4G Bureau - April 19, 2024

"Tom has played a major part in transforming WOO into the world-leading trade association it has become,” says WOO Vice-President Jeremy Male

3rd M4G OOH Quizathon contest to go live on Media4Growth at 3PM; register now to participate

By M4G Bureau - April 19, 2024

Participate and win attractive prizes

Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024

By M4G Bureau - April 18, 2024

2,035 Ocean screens showing Olympics related content across Europe

Sitemax takes up Associate Sponsorship of Gujarat Talks OOH conference

By M4G Bureau - April 17, 2024

The conference will be held at Courtyard by Marriott, Ahmedabad on April 23

NIC Ice Cream appoints Madison Media Ultra as Media AOR

By M4G Bureau - April 17, 2024

The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.