Thursday, February 22, 2018

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M4G Bureau

APN Outdoor retains Sydney Trains contract for 20 years
APN Outdoor retains Sydney Trains contract for 20 years

By M4G Bureau - February 22, 2018

APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne

GMG’s CoZone 2.2 renders ultra-high res to large formats
GMG’s CoZone 2.2 renders ultra-high res to large formats

By M4G Bureau - February 21, 2018

The maximum image resolution has been increased to 7000 pixels and can go even finer. If the user is required to go deep into detail or work with large formats, image data can be displayed at an ultra-high resolution of 15,000 pixels

Patna MC Standing Committee targets big fish engaged in unauthorised biz
Patna MC Standing Committee targets big fish engaged in unauthorised biz

By M4G Bureau - February 21, 2018

The civic body, which was targeting only small players till now, has been asked to target the larger players that are responsible for putting up unauthorised media in the city

Samsung augments digital outdoor display solutions
Samsung augments digital outdoor display solutions

By M4G Bureau - February 21, 2018

In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to deliver easily seen messages

Asian Paints showcases ‘Ultima Protek’ in Kochi
Asian Paints showcases ‘Ultima Protek’ in Kochi

By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience

Murals to adorn vacant Houston OOH sites
Murals to adorn vacant Houston OOH sites

By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

Hotstar tells techies ‘Dare or Stay There’
Hotstar tells techies ‘Dare or Stay There’

By M4G Bureau - February 20, 2018

The Social Street executed the campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai

Outdoor norms relaxed for promotion of UP Investors Summit 2018
Outdoor norms relaxed for promotion of UP Investors Summit 2018

By M4G Bureau - February 20, 2018

Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow

Digital OOH powers oOh!media’s strong H1 performance
Digital OOH powers oOh!media’s strong H1 performance

By M4G Bureau - February 19, 2018

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens

Prakash Arts inaugurates new FOB in Hyderabad
Prakash Arts inaugurates new FOB in Hyderabad

By M4G Bureau - February 19, 2018

The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands

OOH to grow 10% in 2018: Pitch Madison Report
OOH to grow 10% in 2018: Pitch Madison Report

By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

‘Business consolidation augurs well for OOH’
‘Business consolidation augurs well for OOH’

By M4G Bureau - February 16, 2018

OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium

Ocean Outdoor, Landsec share the Chubby Hearts London love
Ocean Outdoor, Landsec share the Chubby Hearts London love

By M4G Bureau - February 16, 2018

Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day

Tanishq crafts a glittering outdoor presence
Tanishq crafts a glittering outdoor presence

By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses

By M4G Bureau - February 15, 2018

The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand

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