Results For "tool"
80 News Found
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
In OOH News By M4G Bureau - June 27, 2018
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings
Tanishq crafts a glittering outdoor presence
In Gallery By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
Tanishq crafts a glittering outdoor presence
In Campaigns By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
UK’s MediaCom pushes ahead with programmatic buying tool
In Digital OOH By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
In OOH News By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
UK's Primesight launches ad sales navigational tool PILOT
In Digital OOH By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)†in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
Posterscope launches OOHZONE media planning tool
In OOH News By M4G Bureau - June 23, 2017
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.
Kinetic WW India launches Aureus & Aviator
In OOH News By M4G Bureau - April 21, 2017
Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
McDonald's consolidates outdoor business with MOMS
In OOH News By M4G Bureau - February 23, 2017
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning