Results For "retail"
166 News Found
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
'Spoilt for choice in Bangalore'
In Viewpoints By M4G Bureau - March 10, 2014
Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.
'OOH provides recall and relevance consistently'
In Viewpoints By M4G Bureau - February 07, 2014
Lakshmi Goyal, Head -- Marketing, Retail Banking and Wealth Management, HSBC India, shares with Outdoor Asia, her thoughts on how the banking brand leverages OOH in order to connect with its customers.
Lifestyle goes big on OOH in Kolkata
In OOH News By Nabamita Chatterjee - January 27, 2014
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.
DDB Remedy launched in India through DDB Health & Lifestyle
In OOH News By VJ Media Bureau - May 13, 2013
The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.