Results For "outdoor"
1744 News Found
'OOH is a strong reminder medium'
In Viewpoints By M4G Bureau - January 13, 2014
Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
Woodland on the OOH turf
In Viewpoints By M4G Bureau - January 04, 2014
Being an outdoor category brand, Woodland believes that the OOH medium has a lot of significance in their media plan. Harkirat Singh, MD, Woodland in a chat with Outdoor Asia, talks about the brand's beliefs, challenges and future plans with regard to the OOH medium.
JCDecaux on an Outdoor cleaning drive in Delhi
In OOH News By VJ Media Bureau - January 02, 2014
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
New software solution to manage outdoor media
In OOH News By VJ Media Bureau - December 28, 2013
The software called software launched by U S Technosoft takes care of services such as Media Buying, Planning, Landlord Management, Purchase Orders, Accounts, Reports and Alerts among others.
Tata Docomo hits a new note with"Open Upâ€
In OOH News By Nabamita Chatterjee - December 27, 2013
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Dhoom screams D-Day on OOH
In OOH News By VJ Media Bureau - December 20, 2013
Yash Raj Films has come up with a simple but effective OOH message for its movie Dhoom 3, which was executed by Bright Outdoors.
'We Chat' moves on with"Out-of-Home†media
In OOH News By MunmunSaha - December 18, 2013
The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.
Activation versus OOH: The multiplier effect
In Viewpoints By M4G Bureau - December 12, 2013
Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.