Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

No pictures of ministers, political leaders on hoardings in poll-bound states: EC

In OOH News By VJ Media Bureau - January 11, 2017

In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked

Will Rail Ministry's digitalisation drive open up more digital media opportunities?

In OOH News By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

Advertising industry can significantly add to Railways' revenues: Suresh Prabhu

In OOH News By Rajiv Raghunath - July 09, 2015

An exclusive interview with Union Railway Minister Suresh Prabhu

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Prakash Arts opens state-of-the-art FOB in Bengaluru

In OOH News By VJ Media Bureau - February 13, 2015

The FOB was inaugurated by Ramalinga Reddy, Minster for Road Transport and District In-Charge Minister, Government of Karnataka

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

DDB Mudra Group bags first India Innovation Award

In OOH News By VJ Media Bureau - April 25, 2013

DDB Mudra Group receives award from Milind Deora, Minister of State for Communications & Information Technology and Shipping, Government of India.