DDB Mudra Group bags first India Innovation Award

DDB Mudra Group has been awarded the first India Innovations Award 2013 under the Enterprise Mobility category for Enterprise Social Networking initiative. The award was presented by Milind Deora, Minister of State for Communications & Information Technology and Shipping, Government of India. The main objective of the first edition of the NetApp Innovation Awards 2013 is to recognize organizations that are innovatively leveraging technology to improve the efficiency levels of the organization and to enhance business value. The award serves as a benchmark for the industry to identify leading innovative practices implemented by Indian organizations through the use of IT products, services, projects, processes, procedures or methodologies.
Sebastian Joseph, Chief Technology Officer, DDB Mudra Group said, "Our mission is to create infectious ideas that influence behavior.  In today's social media world, we use creativity, to develop ideas, people want to play with, participate in and pass on. We call this 'Social Creativity', ideas that connect people with people, not just people with brands.  Our Enterprise Social Networking initiative helps address this. It is a great honor receiving the first India Innovation Award 2013.” India Innovation Day 2013, a joint initiative of NetApp & Network18, mobilizes India's leading CIOs, and CXOs to felicitate their innovation, determination and pursuit of business excellence using technology.