Sony MAX plays around Badttameezi!

In OOH News By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

Creating fairytales through outdoors

In Digital OOH By VJ Media Bureau - May 28, 2013

Contagion New Zealand creates fantasy in the real world for the television series - Once Upon A Time.