Pixel Media selects Moving Walls platform to introduce programmatic OOH in Indonesia

In Digital OOH By M4G Bureau - August 01, 2019

Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites

Mumbai media owners baffled by BMC move

In OOH News By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Indian OOH will be Rs 48.5bn biz by 2021

In Research By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

Delhi media owners raise red flag on property tax, high tender fee 

In OOH News By Bhawana Anand - November 15, 2018

The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry concerns

Chennai media owners back GHMC move to remove illegal sites

In OOH News By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

Mumbai media owners welcome BMC plan to open up DOOH avenues

In Digital OOH By Bhawana Anand - January 22, 2018

The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

In OOH News By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

Vritti Solutions whips up mass interest in Shashi soap brand

In OOH News By Satarupa Chakraborty - December 26, 2016

The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka