‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

In Digital OOH By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

In OOH News By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

Chennai Media Owners step forward to avoid casualties during Nivar cyclone

In OOH News By M4G Bureau - November 27, 2020

The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department

MCGM grants much awaited rebate package to Mumbai media owners

In OOH News By Bhawana Anand - November 02, 2020

In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief

Mumbai Media owners unsatisfied with Western Railway's rebate proposal

In OOH News By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

In OOH News By M4G Bureau - October 05, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Mumbai media owners agree to pay July license fee under ‘protest’ clause

In OOH News By M4G Bureau - July 02, 2020

As per the clause, the media owners will be eligible to claim refund of the payment if the court announces the case in their favour

AdMavin launches an initiative to help Tier II & III media owners

In OOH News By M4G Bureau - December 10, 2019

AdMavin UPCOUNTRY is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi