SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Broadsign to power Westfield’s digital media screens at shopping centres

In Digital OOH By M4G Bureau - March 14, 2018

Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

Xtreme Media’s ‘Play’ digital signage media player cut out for DOOH

In OOH Solutions By Amaan Kazmi - November 27, 2017

The ‘Play’ series can be used to manage either few screens for indoor applications or a huge network of displays installed across the city. The XM series can be wired to the screens without much cabling which makes it a robust, compact and economical digital signage media player

Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar

In OOH News By M4G Bureau - August 31, 2017

The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.

Accor Hotels checks into Delhi airport

In Campaigns By Bhawana Anand - August 30, 2017

The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA

Orango Solutions establishes physical presence at Srinagar airport

In OOH News By M4G Bureau - August 28, 2017

The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats

‘We can see digital media emerging as a viable option’

In Digital OOH By - August 18, 2017

Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview: