Results For "data"
261 News Found
Transactional data powers Mondelez’s new campaign in Australia
In Digital OOH By M4G Bureau - September 08, 2017
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer
In OOH News By M4G Bureau - September 02, 2017
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
‘Unified data key to effective OOH planning’
In Viewpoints By M4G Bureau - August 31, 2017
Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:
IPG Mediabrands India launches new Data Management Platform with MediaMath
In OOH News By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
Leading OOH agency hit hard by ransomware
In OOH News By M4G Bureau - July 04, 2017
Cyber-attack denudes the agency of significant internal data
Posterscope launches OOHZONE media planning tool
In OOH News By M4G Bureau - June 23, 2017
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.
Vodafone criss-crosses states to highlight its data strong network
In Campaigns By Bhawana Anand - May 29, 2017
Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Geopath selects Streetlytics to power MORE
In Digital OOH By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year