Results For "activations"
38 News Found
Vodafone's high decibel 4G brand activation in Delhi and Mumbai
In Campaigns By Satarupa Chakraborty - March 08, 2016
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
Deadpool goes on an OOH spree
In Campaigns By Satarupa Chakraborty - February 19, 2016
Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.
Ricoh DSLR goes on a multi-city mall activation drive
In Campaigns By Satarupa Chakraborty - February 11, 2016
Ricoh DSLR range of cameras recently went on a promotional drive through a series of mall activations across major Indian cities. The mall activations were executed by Delhi-based Adworth Media Pvt Ltd.
RAW Pressery spreads health message at Pinkathon
In Campaigns By Satarupa Chakraborty - December 03, 2015
Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health†aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.
Vodafone goes high on BTL for 3G
In OOH News By VJ Media Bureau - March 12, 2014
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.
Activation VS OOH: Both complement each other
In Viewpoints By M4G Bureau - December 13, 2013
Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.
RED FM's tribute to Sachin in Kolkata
In OOH News By Nabamita Chatterjee - November 23, 2013
The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.
Experiential Marketing- a new ingredient in OOH
In OOH News By Bhawana Anand - March 04, 2013
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.