Monday, May 13, 2024

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OOH Sure

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

OOH NEWS

Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

CAMPAIGNS

‘Panchayat ki lauki’ – talk of the town

Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

DIGITAL OOH

Ocean Outdoor unveils The Loop at Battersea Power Station

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

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