Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘OOH is an important channel to connect with corporate audiences’
‘Top-of-the-mind recall critical for demand generation, supply management’
‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’
SkyBlue Media transforming bus fleet, bqs advertising in Dubai
‘Media owners & agencies should look to work in unison’
Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
The supermarket chain adds a playful outdoor touch to Halloween shopping with a dedicated parking space for witches and wizards...
Traya's on-ground initiative in Dwarka encouraged women to move beyond guesswork and understand the factors contributing to their hair fall.
Produced by Sakshi Advertising, the activation at Maddox Square invites visitors to plant their wishes while connecting the spirit of...
Projected to generate 5+ million OOH impressions, the #GiftHappiness campaign highlights exclusive jewellery offers, exchange benefits and a Grand Festive...
To give the campaign a local feel and connect with people during Pujo, the brand used regional-language hoardings in Bengali.
The Deputy Municipal Commissioner of Ahmedabad Municipal Corporation will share his perspective on urban development, civic planning and the policy...
The tenders cover floating advertising barges and illuminated hoardings at locations including Juhu Beach, Worli, Bandra–Worli Sea Link, Carter Road,...
Dr Vasavada, a TEDx Speaker & double Gold Medalist with 28 years of teaching experience, will speak on the theme...
Rohit will join the panel to discuss how Gujarat’s emerging infrastructure can translate into new OOH inventory, revenue opportunities and...
The installation was conceptualised and brought to life by Tribes in collaboration with Sanlaap.
Gujarat Talks OOH will take place on October 30, 2026, at Hyatt Ahmedabad
Research by Keen Decision Systems and Accretive examines OOH advertising returns in the US, finding $7.97 in marginal profit ROI...
The billboard plays on Blinkit’s brand identity to promise a familiar Gujarati treat after Garba, using local food culture and...
The 16,000 sq. ft. visual experience brings Karnataka’s mythical forms and cultural heritage to life through advanced 8K Japanese projection...
The revised media structure brings integrated planning under Dentsu while retaining Kinnect for a substantial part of the digital mandate,...