Friday, September 24, 2021

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OOH!Sure

July 19, 2021

‘Strong focus on people, data, technology key to sustained business success’

Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an interview with Rajiv Raghunath.

June 28, 2021

‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath

June 02, 2021

OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor

DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”

May 29, 2021

‘We connect digital marketing & DOOH’

Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.

May 18, 2021

‘We augment the glory of Times Square’

Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens

May 04, 2021

‘The demand for transparency has gone up in these Covid times’

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

March 22, 2021

‘Advertising when made accessible to SMEs will definitely bring revenues’

Srikanth Ramachandran, Group CEO, Moving Walls talks about the unique positioning of VideOOH.Deals platform

August 06, 2020

‘Experiential marketing, OOH can make a powerful combination’

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

July 13, 2020

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

June 29, 2020

‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

June 22, 2020

‘Brands have the bandwidth to spend much more on OOH’

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

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