Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Sapphire Media tunes into 92.7 BIG FM

In OOH News By M4G Bureau - November 21, 2023

The move bolsters the company’s efforts to diversify its multi-channel media presence across markets

MSRDC offers ad rights in their tender

In OOH News By M4G Bureau - February 21, 2020

The tender specifies branding rights on 3 flyovers and vashi toll plaza

‘Civic body OOH norms need to be aligned with changing urban landscape’

In OOH News By Amaan Kazmi - December 01, 2017

Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business