‘Innovations in OOH can break the clutter’

In Viewpoints By Ria Banerjee - December 27, 2017

Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.

Federal Bank installs large DOOH format at corporate office

In Digital OOH By Bhawana Anand - December 26, 2017

The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018

Aurangabad corporators demand immediate steps to root out illegal media

In OOH News By M4G Bureau - December 23, 2017

Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body

Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

Promoflex Display System building Jaipur Metro advertising formats

In OOH Solutions By M4G Bureau - December 21, 2017

Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based

Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017

In Campaigns By M4G Bureau - December 19, 2017

The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities