Magicbricks reinforces local connect with tactical rollouts

In Campaigns By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Three OOH firms settle outstandings with KMC

In OOH News By VJ Media Bureau - April 08, 2015

Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with the Kolkata Municipal Corporation (KMC).

KMC proposes stringent action against four agencies in Kolkata

In OOH News By Rajiv Raghunath - March 02, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has issued a note citing that"there is an outstanding of huge amount” due from the four agencies.

DMRC invites bids for ad rights on outside civil structures

In OOH News By Bhawana Anand - January 29, 2015

The advertisements are allowed on all locations in between stations on piers, viaducts, bridges, retaining walls, exterior walls of stations and other civil structures - excluding inside stations

Commonfloor.com extends its TVC message through Cab-Advertising

In OOH News By Bhawana Anand - November 28, 2014

The cabs have been branded outside and inside with brand name and tagline. For this campaign, 200 cabs have been rolled out in Delhi and Mumbai each.

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

In OOH News By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Levi's connects with commuters via metro stations in Mumbai

In OOH News By Nabamita Chatterjee - November 06, 2014

Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Dollar rolls out 360 degree OOH campaign during Durga Puja

In Campaigns By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.

Digital OOH: Sizing up the big picture

In OOH News By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders