OOH campaign of Ganesh Grains’ ‘Khao Fresh, Jiyo Fresh’ on anvil

In OOH News By M4G Bureau - December 21, 2018

The brand’s TVC has just been launched

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

Sealdah div of Eastern Railway invites bids for bulk advertising

In OOH News By Ria Banerjee - December 17, 2018

The contracts are for advertising in 14 clusters and for a period of 3 years

Wanna bask in the X’mas fragrance? H&M shows how

In Campaigns By M4G Bureau - December 15, 2018

The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.

Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

Raju Markandeya joins V>ENGAGE as CEO

In OOH News By M4G Bureau - December 13, 2018

The ex-COO of Kinetic Advertising will be focused on reinforcing the Group’s existing client base with innovative technology backed solutions

LG Electronics launches iconic signage at Ambience Mall, Delhi

In Digital OOH By M4G Bureau - December 12, 2018

Along with presenting top-notch 4K content, the signage can be used for creating immersive AR experiences

Dentsu Impact, We Are Water Foundation launch campaign to stop open defecation

In Campaigns By M4G Bureau - December 11, 2018

The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets

‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion