Results For "The"
6412 News Found
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 02, 2024
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation
In OOH News By Sakshi Sanghavi - May 02, 2024
The new brand identity was developed together with the Zurich branding agency MADE Identity.
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs
In OOH News By M4G Bureau - May 02, 2024
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.
“Quality & ROI should be the top priority in the selection of OOH digital display solutions’
In OOH News By Sakshi Sanghavi - April 30, 2024
Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions
Laqshya Media Group unveils innovative OOH campaign for Finolex cables
In OOH News By Sakshi Sanghavi - April 30, 2024
The campaign will run for a month across large format billboards in many cities
OAAA President & CEO Anna Bager & Asiaray Media Group Chairman of Board & CEO Vincent Lam to address WOO Global Congress in Hong Kong
In OOH News By M4G Bureau - April 30, 2024
Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign
In Digital OOH By Sakshi Sanghavi - April 29, 2024
Vikrant Massey is the face of this campaign
FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses
In OOH News By Sakshi Sanghavi - April 29, 2024
The platform is powered by Location Media Xchange(LMX) of Moving Walls Group