BMTC to do away with glass panel branding on buses

In OOH News By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Madison Media wins Continental Coffee media mandate

In OOH News By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

Samsung rolls out #TVblackout on OOH canvas

In Gallery By M4G Bureau - May 28, 2018

Keeping up its innovative campaigns streak, the brand leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set in UK

Samsung’s UK #TVblackout campaign extends to OOH

In Campaigns By M4G Bureau - May 28, 2018

The brand famous for its innovative campaign leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

In OOH News By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

In OOH News By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign

In OOH News By M4G Bureau - May 10, 2018

Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance

Standard Chartered launches ‘Here for good’ global campaign

In OOH News By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

BARC India forays into OOH Display screen viewership

In OOH News By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

Check out TVS Jupiter, make an informed choice: TVS Motor

In OOH News By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH