OOH can be integral to smart city development: PHDCCI conference

In OOH News By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

Smart city projects, urban policies need to be aligned: experts

In OOH News By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

Intelligent street furniture key to smart city development

In Digital OOH By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Supreme Advertising sets up smart toilet complex in NDMC area

In OOH News By VJ Media Bureau - November 10, 2016

Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?