Swiss OOH firm setting up escalator e-panels in Zurich railway station

In Digital OOH By VJ Media Bureau - November 09, 2016

Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32” screens) on five busy escalators at the heart of Zurich's main station

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

Times OOH launches Outdoor Branding Space at Mumbai Airport

In OOH News By Satarupa Chakraborty - September 02, 2016

At T2 elevated road underpass towards Mumbai airport, Times OOH has introduced 10 units of pedestal mounted backlit screens.

Srishti to offer extensive digital OOH solutions

In OOH News By Satarupa Chakraborty - May 12, 2016

Bagging sole rights for digital screens at Yashwantpur railway station, Srishti plans to foray into digital OOH arena in a big way.

Samsung J Series lures the crowd at Mumbai Metro

In Campaigns By Satarupa Chakraborty - February 18, 2016

Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.

Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Clear Channel opts for LED screens in three airports

In Digital OOH By http://www.screenmediamag.com - October 15, 2015

The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.