Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Clear Channel opts for LED screens in three airports

In Digital OOH By http://www.screenmediamag.com - October 15, 2015

The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

Orange Innovations boards Shatabdi trains with innovative media

In OOH News By Preethika Kotian - July 02, 2015

Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.

Tata Communications wraps Heathrow Express

In OOH News By Bhawana Anand - June 26, 2015

The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station

TIMDAA gets over 200 unique advertisers on digital network

In OOH News By Bhawana Anand - February 02, 2015

Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - T”.

Xtreme Media installs conclave, oval LED displays at T2 of Mumbai International Airport

In OOH News By VJ Media Bureau - January 31, 2015

Xtreme Media has installed the concave and oval LED display screens at the Duty Free Shopping (a JV between DFS & Flemingo) zone of the newly built T2 of Mumbai's Chhatrapati Shivaji International Airport