Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

In Campaigns By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.

Senior OOH professional G Mani Iyer passes into the ages

In OOH News By M4G Bureau - August 28, 2023

Mani was Director – Sales & Strategy with Armour Digital OOH

Sanjay Malkani, Joins Wrap2Earn as Partner & Director of Sales

In OOH News By M4G Bureau - August 11, 2023

Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.

Pankaj Madaan, GM – Marketing, TECNO Mobile India joins esteemed list of OAA 2023 Jury

In OOH News By M4G Bureau - June 09, 2023

With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI Life Insurance.

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.

Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury

In OOH News By M4G Bureau - June 02, 2023

A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.

Alfalite in distribution agreement with Vitech US Inc. for Latin America markets

In OOH Solutions By M4G Bureau - May 30, 2023

“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

In Research By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Broadsign promotes Frank Vallenga to Vice President of SaaS Sales

In OOH News By M4G Bureau - March 03, 2023

Vallenga has been an integral member of the Broadsign team and a trusted advisor to media owners leveraging the Broadsign platform since joining the company as Sales Director in 2015.