Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury

Amit Sinha, General Manager – Marketing, PNB MetLife India Insurance, has joined the esteemed list of individuals as part of the jury for the 2023 edition of Outdoor Advertising Awards (OAA). 

Amit has been at MetLife for over 15 years during which he oversaw multiple projects including the launch of the joint venture partnerships between PNB and MetLife. Amit has also worked at other large corporations such as Hindustan Unilever, Samsung, and Times of India. 

When asked about the significance of the awards, Amit said “OAA sets a benchmark for excellence in the Indian OOH space as it showcases innovative planning and the creative genius demonstrated by OOH advertisers, planners, creative professionals. The award also inspires others, spurs competition, and opens our eyes to possibilities of innovation”.

A team player with excellent leadership skills, Amit’s approach to marketing is effective communication to connect directly with consumers while driving growth and bringing the brand’s purpose to life. 

Amit believes for any award to have true merit, there should be no bias whatsoever with a diverse jury panel such as the one at OAA “The evaluation process should be unbiased and the jury must comprise of individuals from various organizations to avoid groupism”.