A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony
Sam Balsara, who held majority stake in the agency, will become a minority partner
Standing 18 feet tall, the magnificent Magnum installation was located next to the famed Singhi Park pandal in the city during October 5-11
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
The'Clean Chai' outdoor campaign has been rolled out in the Bandra reclamation area in Mumbai; HUL'cleaning up chai' now.
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands...
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel,...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai,...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.