TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

Amit Sarkar takes over as COO of Kinetic India

In OOH News By VJ Media Bureau - May 06, 2013

Amit brings to the table a rich experience covering varied marketing spaces.

Central Railway invite bids for displaying advertisements at CSTM

In OOH News By VJ Media Bureau - April 23, 2013

The contract from Central Railway,Mumbai Division, offers a total area of 91,863 sq. ft display space for a duration of three years.

Ugadi adds sparkle to Hyderabad Airport!

In OOH News By VJ Media Bureau - April 23, 2013

Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune with the celebration.

Patna Airport invites bid for sole rights

In OOH News By VJ Media Bureau - April 17, 2013

Jaiprakash Narayan Patna airport invites tenders for 10,000 sq. ft display space for a duration of 5 years.

CRY assigns its creative mandate to BBH

In OOH News By VJ Media Bureau - April 10, 2013

BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital space.

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

Vespa lands in style!

In Campaigns By Reena Mehta (with inputs from Archana Singh) - March 23, 2013

The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.

Prakash Arts bags'Bangalore Cantonment' tender

In OOH News By VJ Media Bureau - March 06, 2013

The media owner will have an approximate space of 40,000 sq. ft as display area

Ovez Khan joins Glo as Group Vice President

In OOH News By VJ Media Bureau - March 04, 2013

Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.