Media owners need to adopt audience metrics to grow business: Praveen Vadhera

In OOH News By Sakshi Sanghavi - April 25, 2024

Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth

‘Common currency is central to business growth’

In OOH News By Amrit Mishra - February 06, 2024

Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency

Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.