BMC FOB project runs into rough weather, nearly scrapped

In OOH News By Hema Tiwari - December 05, 2014

Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts for advertising on the 15 FOBs

Control of unauthorised media is a win-win proposition: P B Abdul Rehman

In OOH News By Rajiv Raghunath - November 17, 2014

P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also advocates a'hire & purchase' model for outdoor infrastructure

OMANZ expects strong growth in H2 2014

In Digital OOH By VJ Media Bureau - October 16, 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation

USI Media crafts innovative street furniture in Bangalore

In OOH News By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

OOH spend rises faster than total ad spend in Canada in H1 2014

In OOH News By VJ Media Bureau - August 19, 2014

Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013

OMA New Zealand reports 0.7% growth in member revenue in Q2 2014

In Digital OOH By VJ Media Bureau - August 04, 2014

When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each

In OOH News By Nabamita Chatterjee - May 22, 2014

The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings