Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport

In OOH News By Ria Banerjee - October 13, 2017

With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states

Ambient airport advertising shrinks as luggage tags, boarding passes become passe

In OOH News By Bhawana Anand - October 11, 2017

However, new tech-driven advertising opportunities are likely to open up at the airports

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Sudden ban on flex creates havoc in Chhattisgarh

In OOH News By Bhawana Anand - October 10, 2017

Concessionaires planning to go to High Court for a stay on ban

Origins Advertising unveils ultra high-tech FOB in Lucknow

In Digital OOH By Bhawana Anand - October 09, 2017

The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

LIVA outshines in mall space with unique innovation

In Campaigns By Bhawana Anand - October 06, 2017

Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

Greater Chennai Corporation mulling over bringing OOH back on streets

In OOH News By Bhawana Anand - October 05, 2017

Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai

Rhino adorns billboards with handcrafted idols & figures during Puja

In Campaigns By Bhawana Anand - October 05, 2017

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used