Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

Mediascope Publicitas OOH enters Delhi with mall rights

In OOH News By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls

'Clutter is the biggest problem'

In Viewpoints By M4G Bureau - August 06, 2013

C. Vasudev Rajesh - Vice President Marketing - Chettinad Cement Corporation Limited, voices his concerns over the OOH medium, with clutter topping his list.