Activation versus OOH: Engagement is the winner

In Viewpoints By M4G Bureau - December 12, 2013

Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.

UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

'Clutter is the biggest problem'

In Viewpoints By M4G Bureau - August 06, 2013

C. Vasudev Rajesh - Vice President Marketing - Chettinad Cement Corporation Limited, voices his concerns over the OOH medium, with clutter topping his list.

OOH is an eco system, not just a medium

In Viewpoints By M4G Bureau - July 25, 2013

Sandeep Tarkas, President - Customer Strategy (Future Group) & CEO (Future Media), CEO(T24) India, feels it is time we looked at OOH as something beyond being a mere medium.

'We have reposed faith in the medium'

In Viewpoints By M4G Bureau - July 19, 2013

Anuradha Aggarwal, Sr. Vice President, Brand and Consumer Insights, Vodafone India feels addressing gaps in the OOH industry in terms of measurement and other aspects will enhance confidence in the medium.

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

'Rate brands to solve credit issues'

In Viewpoints By M4G Bureau - July 17, 2013

Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...

Rudolf Fernando appointed as National Head of Global Advertisers

In OOH News By VJ Media Bureau - June 10, 2013

The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.

Milestone Brandcom taps rural market with Milestone Outland

In OOH News By VJ Media Bureau - May 01, 2013

The communication division aims to address low income and rural consumers; ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland.