WOO President Tom Goddard extends leadership role

In OOH News By M4G Bureau - April 19, 2024

"Tom has played a major part in transforming WOO into the world-leading trade association it has become,” says WOO Vice-President Jeremy Male

‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024

In OOH News By Rajiv Raghunath - March 27, 2024

We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

In OOH News By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa

OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders

In OOH News By M4G Bureau - February 23, 2024

“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA

Goafest 2024 to be held during May 29-31

In OOH News By M4G Bureau - January 24, 2024

Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

Ocean Outdoor announces expansion into Germany led by new CEO Christopher Samsinger

In OOH News By M4G Bureau - January 23, 2024

Samsinger was most recently Senior Vice President Sales at Ströer Media AG

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses

In Digital OOH By Rajiv Raghunath - January 15, 2024

“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media