Saridon creates Guinness World Record aimed at building awareness on period pain

Saridon Woman, has set a Guinness World Record for the largest participation in a national gesture aimed at raising awareness about menstrual pain in India. The campaign, titled ‘No Pain, Period’, brought together over 5,000 participants from across the country, each joining in an iconic crossed-arms gesture in solidarity for women, as they experience period pain. The campaign aims to raise awareness about accessible solutions for menstrual pain, encourage open discussions on women’s health, and eliminate pain, ensuring that no one has to endure it—reflecting Saridon’s core mission. 

Saridon Woman is an innovative first-of-its-kind period pain solution to provide holistic relief from abdominal cramps, backaches and headaches under Bayer’s Consumer Health Division. This unique solution for period pain combines the effectiveness of Paracetamol with Hyoscine Butylbromide, a plant-based molecule, providing quick relief from abdominal cramps, body aches, and headaches associated with menstruation. 

The campaign offers a groundbreaking moment, celebrating the power of community and sparking vital conversations about managing menstrual pain that affects millions of women every month. The crossed-arms gesture has become a symbol of support, urging individuals to stand united in the fight to deal with issues around menstrual pain and to embrace the mantra: No Pain, Period. 

“We are incredibly proud of this achievement,” said Sandeep Verma, Cluster Head – South Asia, Bayer Consumer Health. “This Guinness World Record underscores the collective strength of Indians in recognizing the importance of addressing menstrual pain. The conversation around women’s contribution to the economy whether it is from home or the workplace, is rightfully gaining momentum. However, we also need to talk about the challenges they face every month while still doting on their families or acing it at their places of work. This added layer of conversation around menstrual challenges, will help us all approach woman with a greater understanding and empathy.” 

Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health added, “At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief. The ‘No Pain, Period’ campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain. Together, we are paving the way for a future where women can take charge of their well-being, live pain-free and with confidence.” 

Ameer Ismail, President, Lintas Live, commented, “We are proud to have played a role in the ‘No Pain, Period’ campaign by Saridon Woman, and to have brought this innovative initiative to life. Saridon Woman is a category-first brand that is reshaping the conversation around menstrual health. We recognised the need for a powerful move to help create meaningful discussions about menstrual pain. Through this strategic collaboration with Guinness World Record we have gone beyond raising awareness, challenging outdated norms, eliminating stigma, and creating lasting change in how menstrual health is understood.” 

The success of the ‘No Pain, Period’ campaign marks a significant milestone in Bayer’s commitment to women’s health, emphasizing the importance of accessible solutions and helping women live pain-free during their cycles.