Cadbury Maha Pack goes big on outdoor

In OOH News By Satarupa Chakraborty - August 17, 2016

Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

Cadbury Bournvita biscuit wakens the passersby

In OOH News By Satarupa Chakraborty - June 22, 2016

Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Dentsu Aegis Network bags 22 metals at ACEF

In OOH News By Satarupa Chakraborty - May 09, 2016

Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.

Posterscope UK's David Gordon to address OAC 2016

In OOH News By VJ Media Bureau - May 09, 2016

David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers” at the Outdoor Advertising Convention 2016

Posterscope creates high decibel campaign for Bournvita's Badam Booster

In Campaigns By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.

Honda unveils outdoor campaign for CB Hornet 160R

In Campaigns By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Goodricke warms up Kolkata Book Fair with life-sized teacups

In Campaigns By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.