Activation versus OOH: It's all about synergy

In Viewpoints By M4G Bureau - December 13, 2013

Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.

Raj Mohanty joins Kinetic India

In OOH News By VJ Media Bureau - September 26, 2013

Raj has 19 years of experience in this industry

FOX Traveler strikes a new chord...

In Campaigns By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'

In OOH News By VJ Media Bureau - June 28, 2013

Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.

Frooti spreads a fresh n juicy flavor via OOH

In OOH News By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.

Movies Now takes the Star Wars craze outdoors

In OOH News By VJ Media Bureau - April 19, 2013

The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.

Posterscope Group launches Ambient OOH in India

In OOH News By VJ Media Bureau - April 15, 2013

Ambient OOH offers clients reach and depth of experience to ensure that the brand gets to the target audience.