Results For "Posterscope"
145 News Found
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
In OOH News By Rajiv Raghunath - June 13, 2022
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
In OOH Solutions By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Hivestack launches pDOOH ops in Malaysia
In Digital OOH By Rajiv Raghunath - January 18, 2022
Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
In OOH News By M4G Bureau - January 05, 2022
The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Going for GOohLD!
If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath