'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Pioneer introduces innovative gantry in Kolkata

In OOH News By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

'OOH + Social media is the way to go'

In Viewpoints By M4G Bureau - September 04, 2013

Monster Media is an interactive technology pioneer and designer of award-winning digital out-of-home (advertising solutions. Recently the company announced that it has acquired the assets of LocaModa, Inc., provider of leading social media and mobile platform available in the DOOH space. In a chat with Outdoor Asia, Liam Boyle, MD, Monster Media, talks about the acquisition and more…

Pioneer Publicity forays into South

In OOH News By Bhawana Anand - August 05, 2013

The media owner acquires rights for 16 OOH properties of size 100ft x 50 ft in Bangalore

Pioneer Publicity wins media tender in Kolkata

In OOH News By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

Honda creates an outdoor buzz with Amaze!

In OOH News By VJ Media Bureau - April 12, 2013

Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.

Pioneer Publicity stays ahead in DMRC Tenders

In OOH News By VJ Media Bureau - April 11, 2013

The tendering process of DMRC Line 2 had two participants and Line 3 had three participants.

Uni Wash captures audience with simple yet relevant message

In OOH News By Bhawana Anand - April 03, 2013

Pioneer Publicity makes Uni Wash visible across Delhi, Punjab and Haryana through the OOH medium.